As a local business owner, you’re in the perfect position to benefit from the changes happening to traditional advertising. With the rise of social media, online video platforms and other forms of digital communication, there are many new opportunities for businesses to connect with their customers. Local Businesses Can Benefit From Local, Digital Media Local businesses are an essential part of your community. They’re more likely to be successful than franchises, and they give back to the community by supporting local charities and organizations. They also tend to be involved in the day-to-day life of the people who live there–they host events, provide jobs, sponsor sports teams and offer educational…